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Values & Principles
Customer Satisfaction
Atypical’s customer-centric model offers value to its customers who are the lifeblood of the business. The company exploits all available resources, experimentation, and innovation to offer the highest level of customer experience. Even if briefings are given at the very last minute, we’ll stand by you to help you out.
Promoting the Growth and Happiness of Stakeholders
The values of Atypical are anchored on nurturing an empowering environment that enables stakeholders to flourish and exploit their full potential. A destructive “us versus them” mentality is not part of any of Atypical’s values. Atypical believes in positive and healthy business relationships.
Learn and Grow
Atypical is not limited by ‘not invented here’ thinking and seeks opportunities to learn from new creative ideas, innovation, and invention to catalyze growth. By acknowledging that there is room for improvement, the organization commits itself to continuous learning for growth.
Win-win partnerships
Some businesses have unfair, exploitative, and tense relationships with their suppliers and other stakeholders. This is not the case for Atypical since it respects and advances fairness in its partnerships as part of the interdependent business ecosystem.
Profitability and prosperity for all
Atypical acknowledges that customer satisfaction, happiness, and the company’s financial prosperity should go hand-in-hand.
Think Big and Test
Atypical is driven by the belief that bold bets inspire results. Just get it done and grow.
Accomplishing more with less
Is consistently evident across the company. This is based on the notion that constraints catalyze invention, resourcefulness and self-sufficiency.